Tree-Based Microaggregation for the Anonymization of Search Logs
Publication Type:
Conference PaperSource:
2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology, IEEE, Volume 3, Milan, Italy, p.155-158 (2009)ISBN:
978-0-7695-3801-3Keywords:
privacy; microaggregationAbstract:
When considering the publishing of web search query logs, there is
an important trade-off between the privacy and the usefulness of the
data. This paper introduces a novel approach to anonymize search
query logs by means of microaggregation. It guaranties $k$-anonymity
on the data without having to completely eliminate any record.
Towards microaggregation of log files for Web usage mining in B2C e-commerce
Publication Type:
Conference PaperSource:
The 28th North American Fuzzy Information Processing Society Annual Conference (NAFIPS2009), IEEE, Cincinnati, USA, p.1-6 (2009)ISBN:
978-1-4244-4575-2Keywords:
privacy; microaggregation; Web miningAbstract:
An important trend for e-commerce sites is to be able to provide a
personalized experience for the consumer, and there has been an
increasing research interest in Web usage mining techniques to that
end. One of the current problems of Web usage mining deals with
privacy and anonymity. The data it uses, contains sensitive
information that should be protected. We introduce the
microaggregation of Web usage data to ensure its anonymity and
privacy while maintaining its usefulness for usage mining.
